The CRE software market splits into four layers. Three of them are crowded. One doesn't exist yet — until now.
Concrete, measurable changes to how your brokerage operates — starting week one.
Every active deal, every stage, every broker — visible on one screen. No digging through threads, no calling someone to get a status update. Your entire pipeline readable at a glance before your first meeting of the day.
Cecil AI scores every deal daily. A deal that hasn't moved in 14 days gets flagged. A contact who hasn't been touched in 3 weeks triggers a prompt. Nothing goes dark by accident.
Data Ops ingests and reconciles property records from every subscription you already pay for — classified, flagged, and deduplicated automatically. Brokers stop re-keying data and start using it.
Ask Cecil: "What are the three biggest risks on my industrial deal?" — and get a specific, context-aware answer in seconds. Not generic AI. AI trained on your deal history, your market, your data.
Not adapted from residential software. Not bolted onto a property management system. Built for CRE deal teams from the first line of code.
Full kanban and list view across every deal type — Sale, Lease, Land. Every stage, every broker, pipeline value and velocity live.
Embedded broker analyst. Every deal gets a probability score, risk flags, and recommended next action the moment it opens.
Automated ingestion from CoStar, Yardi, MRI, AppFolio. Property records classified, reconciled, and deduplicated without manual entry.
Every buyer, seller, tenant, landlord, lender, and attorney — with full relationship history and deal attribution.
Full platform on any device — phone, tablet, laptop. No app store. Installs to the home screen in one tap. Works in the field.
Every LOI, PSA, NDA, lease, and amendment attached to the deal record — with critical date tracking and automated reminders.
Every competitor on the market has "AI coming soon" on their roadmap. Cecil AI is running on every deal in your pipeline today — scoring, flagging, and advising in real time.
Cecil scores each deal 0–100 on close probability based on stage, time in stage, activity recency, contact engagement, and historical patterns from your own pipeline.
If a deal hasn't moved in 14+ days, a key contact hasn't been touched, or a critical date is approaching unaddressed — Cecil flags it before you lose the deal.
Cecil uses retrieval-augmented generation (RAG) against your actual deal records, market data, and property history. Answers are specific to your brokerage and your deals.
Triage and classification runs on Haiku (fast, cheap). Deal analysis and Q&A on Sonnet (smart, streaming). High-stakes verification on Opus. The right model for every decision.
Every competitor with "AI" in their marketing has it as an add-on, a beta, or a roadmap item. Cecil AI is running in production. It's what you get on day one of your free trial.
"One preserved commission pays for the platform for six years."
Cecil AI flags at-risk deals before they go dark. The average boutique brokerage has 3–5 deals at risk at any moment — and doesn't know which ones.
You already pay for CoStar. You already work with clients on Yardi. DealFlow sits at the top of your existing stack as the intelligence layer — consuming data from every source and turning it into deal action.
The reason boutique brokerages don't consolidate onto one enterprise platform isn't stubbornness — it's because no one tool does all of it well. CoStar's market data is irreplaceable. Your clients run Yardi. DocuSign is the standard for signatures.
DealFlow connects all of them. Your CoStar property data flows into deal records automatically. Yardi rent rolls and occupancy pull in for tenant deals. DocuSign executes from within the deal. You keep the subscriptions that have value — and gain the layer that was missing.
For each platform — what it does, who actually pays for it, and exactly what DealFlow's relationship to it is. No spin.
CRM, e-signature, document storage, accounting, marketing, phone, video, scheduling — every tool a brokerage runs, wired into DealFlow with one click. No middleware. No Zapier tax.
Fair question. Here's the honest answer: a personal AI subscription is a general-purpose tool. Cecil is a CRE broker intelligence layer that already knows your pipeline, your properties, and your contacts — and works while you sleep.
| Capability | Personal AI Subscription ($20–100/mo) | Cecil AI (included in DealFlow) |
|---|---|---|
| Setup required | Configure MCP servers, connect APIs, write system prompts, manage auth tokens | Zero. 27 CRE tools pre-wired to your brokerage data on day one. |
| Knows your deals | Only if you paste deal info into every conversation. No persistent memory. | Queries your live pipeline. Remembers facts across sessions. Knows what page you're on. |
| Background intelligence | None. You have to ask every question manually, every time. | Daily deal scoring, stale deal alerts, lease renewal radar, critical date warnings — runs automatically. |
| Document generation | Can draft generic templates. Has no access to your deal terms, contacts, or property data. | Drafts LOIs, proposals, and OMs using real deal data already in the system. One prompt. |
| Document search | Cannot access your files unless you upload them one by one. | Semantic + keyword search across all ingested documents. "Pull up the listing" just works. |
| Accuracy verification | Single model. No fact-checking layer. Cap rate errors go unnoticed. | 3-model pipeline: Haiku triages, Sonnet executes, Opus verifies financial calculations and regulatory timelines. |
| Multi-tenant security | Your personal account. No tenant isolation. No audit trail. | brokerageId enforced on every query. SOC 2 audit log. Zero cross-tenant data leakage. |
| CRE domain knowledge | General-purpose. Knows what a cap rate is but not your market. | Trained on CRE submarkets, 1031 exchange rules, state disclosure timelines, CCIM valuation methods. |
| Cost | $20–100/mo per broker × 5 brokers = $100–500/mo — and still no CRE tools. | Included in flat. AI costs ~$60/mo per brokerage. 41 tools, background intelligence, document generation. |
No list prices, no "contact us for pricing." Real monthly costs for a typical boutique brokerage with 5 brokers, including hidden costs like Salesforce licenses underneath CRM tools.
| Solution | Monthly (5 brokers) | Annual | AI Native | Time to Live | Annual vs DealFlow |
|---|---|---|---|---|---|
| Yardi Deal Manager | $2,083+ | $25,000+ Minimum annual contract, before implementation ($5–15K) and training |
No | 6–12 months | +$19,012 more |
| Buildout (per user) | $1,750 | $21,000 $350/user/mo × 5 brokers |
No | 2–4 weeks | +$15,012 more |
| AscendixRE + Salesforce | $1,200 | $14,400 $99 AscendixRE + $75 Salesforce × 5 users |
No | 4–8 weeks | +$8,412 more |
| Spreadsheets + Email (status quo) | $3,750 est. | $45,000 Lost broker time — 5 hrs/broker/week × 5 brokers × $150/hr fully loaded |
No | Always | Immeasurable |
| DealFlow CRE — Starter Up to 5 brokers |
$499/mo | $5,988/yr Flat rate. No per-user fees. No implementation costs. |
Yes — Cecil AI | This week | Baseline |
This is not a generic SaaS login with your name in the corner. Every brokerage gets a fully branded, customized platform that looks and feels like it was built in-house.
Every broker on your team sees your firm's branding when they log in. Not ours. Your logo in the sidebar, your name in the header, your domain in the address bar. Clients who receive documents see your brand, not a platform watermark.
Admins control which pages appear in the sidebar. A 5-broker team focused on leasing sees a different platform than a 20-broker shop running acquisitions. Toggle features on and off by tier, by team, or by individual preference. No two brokerages look the same.
Connect the tools your brokerage already pays for. Cecil AI automatically learns your connected stack and suggests workflows based on what you have. A firm with DocuSign and Retell gets a different Cecil than a firm with PandaDoc and Calendly. The AI adapts to your tools, not the other way around.
Upload your firm's own LOI, PSA, and lease templates. Cecil drafts from your language, your terms, your formatting. Not generic boilerplate. The documents that leave your platform look like they came from your firm because they did.
Every brokerage is a fully isolated tenant with its own data, branding, and configuration.
The answer depends on what you're already running. In most cases, DealFlow isn't another subscription — it's a cheaper, smarter replacement for what you're already paying for.
| Feature | DealFlow CRE | Buildout | AscendixRE | Yardi Deal Mgr | Spreadsheets |
|---|---|---|---|---|---|
| Deal pipeline (kanban + list) | Yes — native | Partial | Yes | Yes | No |
| AI deal scoring & at-risk detection | Yes — Cecil AI | No | No | No | No |
| Natural language AI Q&A on deals | Yes — Cecil AI | No | No | No | No |
| Automated data ingestion (CoStar/Yardi/MRI) | Yes — Data Ops | No | No | Yardi only | No |
| Mobile PWA (no app store) | Yes | Limited | Limited | Limited | No |
| Critical dates + automated reminders | Yes | Basic | Yes | Yes | No |
| DocuSign integration | Yes | Yes | Yes | Yes | No |
| Multi-tenant brokerage isolation | Yes — SOC 2 | Yes | Yes | Yes | No |
| Self-serve signup. Live this week. | Yes | 2–4 weeks | 4–8 weeks | 6–12 months | Always |
| Flat-rate pricing (no per-seat fees) | $499/mo flat | $350–500/user | $175/user | $25K+/yr | $0 (costly in time) |
| Winner | DealFlow CRE | 2 of 10 | 3 of 10 | 4 of 10 | 1 of 10 |
Every DealFlow instance is deployed on Microsoft Azure's enterprise cloud — the same infrastructure that powers Fortune 500 companies, with SOC 2 compliance built into the architecture from day one.
Powered by Microsoft Azure — the same cloud trusted by 95% of Fortune 500 companies.
Pipeline · Cecil AI · Data Ops · Mobile PWA. Every feature live on day one. Set up your brokerage in under 2 minutes.
